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Our Story

eLearning For You

With decades of experience in high quality care provision and a decade of care training expertise, eLearning For You have come a long way! Take a look at our journey below.

Where it all started


After previous careers leading them to care, in 2003, shareholders Rob Cousins and Chris Bialan actively started to purchase care homes together.


Rob and Chris set up Affinity Care Management to manage their own care and nursing homes, now standing at a total of 17.

Strong beginnings


In 2009, Rob and Chris set up Affinity Training, primarily to deliver training to their own homes. Affinity Training rapidly became a national training company.


Rob and Chris couldn’t find a suitable eLearning product for their care homes, and set up eLearning For You. Initial clients included Hallmark Care Homes, Regard and Potens, and they are still clients to date!


In 2014, they purchased The Royal Buckinghamshire Hospital, built by Florence Nightingale. Following this, David Comyn (a professional investor) bought in as the third shareholder, and The Buckinghamshire Group was formed.

Building the team


In 2017, eLearning For You celebrated their 10 year anniversary by moving to a bigger office in the heart of Westbourne to accommodate all their new staff and future plans for growth.

A bright future


We now have 5 growing teams with more than 30 members of staff, and huge plans in place for the next 3 years to revolutionise eLearning and training!


Big plans! 2019 brings a major platform upgrade to embrace new technology; supporting future innovation, integrations and an enhanced learning delivery programme.

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